Strains Merchadisimg Expeditions Catalog
Strain Hunters was founded in 2008 by Arjan Roskam, Franco Loja, and Simon, all from the Dutch company Green House. The guys weren’t newbies: Arjan was already a legend in cannabis genetics, Franco was a breeder, photographer and activist, and their frend and contact is South Africa Simon added a dash of excitement to the expeditions. The idea was born out of a desire to save rare strains from extinction before everyone switched to hybrids. Their first trip was Morocco—they rushed to the Atlas Mountains, where locals grow landraces under the noses of the authorities. They risked arrest, but they brought back seeds of pure Moroccan landraces, shot a documentary, and bam, the Strain Hunters series took off. Since then, they’ve traveled half the world: India, Malawi, even Jamaica!