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Delicious Seeds, a Spanish cannabis seed bank based in Valencia, stands out for its dedication to crafting high-quality, flavorful strains with unique aromas and effects. Founded by Ruben Fernandez in March 2009, the company specializes in feminized, autoflowering, regular, and CBD-rich varieties, catering to both recreational and medicinal users. Marketed as collectible souvenirs to comply with international cannabis laws, it maintains a boutique approach despite limited public financial details.
Ruben Fernandez: The Visionary Behind Delicious Seeds
Ruben Fernandez, the founder and CEO, brings over 26 years of cannabis expertise to the table, a passion ignited during the late 1990s and early 2000s amid Spain’s evolving cannabis culture. Now around 50 years old, he keeps a low personal profile, with no public details on family life. His hands-on cultivation experience drives his mission to create strains with exceptional flavors and potency, reflected in the brand’s name. Fernandez co-founded the company in 2008-2009 with partners like Roberto, starting with informal genetics experiments in Torrent, Valencia. His vision—blending global genetics for indoor and outdoor grows—led to the debut of commercial strains at Spannabis 2009. As CEO, he oversees a tight-knit operation prioritizing innovation over mass production, growing the catalog to over 64 strains by 2025 with a presence across four continents.
A self-described «fan of the Old School of Amsterdam,» Fernandez’s early influences shape strains like Original Juan Herer and Jagg Kush. He shuns aggressive marketing, focusing on community engagement and product integrity, as seen in his podcast discussions on Spanish regulations, indoor growing benefits, and Barcelona social clubs. His private life remains undisclosed, with professional endeavors taking center stage.
History and Growth
The company’s roots trace back to Fernandez’s experimental breeding, launching with a focus on high-THC, THCV, and CBD ratios. Early success at cannabis cups by 2010 cemented its reputation, and annual releases—four new strains in 2022 alone—keep it fresh. Operating under legal disclaimers, Delicious Seeds ships globally (except where prohibited, like the U.S.) through distributors and online platforms, balancing compliance with expansion.
Trips and Travels
Fernandez’s travels revolve around the cannabis industry, representing Delicious Seeds at key events. He regularly attends Spannabis in Barcelona (e.g., 2024-2025 at booth 102 with giveaways) and Spannabis Bilbao (e.g., September 2024 at booth 103), engaging in networking, competitions, and fan interactions. Internationally, his presence is linked to award wins, such as Golosa at the 2022 Rosario Cannabis Cup in Argentina, Marmalate at the 2022 Poco Humo Cup, and Sugar Black Rose at the 2020 Castellon Cannabis Cup. Other victories include the Autoflower World Cup 2024 in Barcelona (Delicious Cookies Auto) and the 2019 Product Earth podcast in the UK. These trips span Europe and potentially South America, focusing on building global partnerships.
Achievements
Fernandez has transformed Delicious Seeds into a globally recognized brand, earning over 220 awards since its start (up from 40+ earlier). Highlights include Sugar Black Rose as Best Indica at Spannabis 2014, Caramelo’s multiple cup wins, and Eleven Roses’ High Times honors. Recent successes like Golosa (2022) and Sugar Black Rose (2020) showcase his leadership. He’s grown the brand from a local Valencia outfit to an international player with over 22 countries served, pioneering early autoflowering strains and maintaining a niche focus on quality. As a mentor to growers and breeders, his podcast expertise on legal and cultivation topics solidifies his status as a self-made innovator.
Popular Strains
The catalog features over 64 strains, blending indica, sativa, and hybrid genetics with terpene-rich flavors (fruity, sweet, earthy).
Standouts include:
Eleven Roses (Sugar Black Rose x Appalachian Kush), аn indica-dominant hybrid with sweet berry flavors, deep relaxation, and 25% THC, ideal for beginners.
Sugar Black Rose (Black Domina x Critical Mass) classic with sugary aroma, narcotic effects, and 18-25% THC, a medicinal favorite.
Cotton Candy Kush (Lavender x Power Plant) hybrid with cotton candy taste and 20-25% THC, known for high yields.
Golosa (Bay 11 x Grapefruit x Blueberry) a bestseller with berry notes and 20-26% THC, including autoflowering options.
Chocobang (Chocolope x OG Chocolate Thai) a sativa-dominant with chocolate-coffee flavors and up to 26% THC, great for creativity. Critical Neville Haze (Critical Mass x Neville Haze) a sativa-heavy strain with spicy, hazy effects and resilience.
Other notable strains include Caramelo (caramel flavors), Black Russian (medicinal indica), and CBD Jam (high-CBD). Newer releases like Bay Burger (citrusy) and Lord Kush (relaxing) are gaining traction in 2025, with categorized packs like «Best Sellers Collection» boosting popularity.
Workforce and Finances
As a private company, exact employee numbers are undisclosed, but estimates suggest fewer than 20 staff, handling breeding, quality control, and support under Fernandez’s leadership. Financials are private, but the global seed market’s $1-2 billion valuation (2025) and comparisons to similar Spanish banks suggest revenues of €1-5 million annually, driven by online sales and promotions (e.g., 65 free seeds on €900+ orders). Self-funded with no investors, it thrives on e-commerce volume.
Additional Details
Based in Valencia, with a customer service line and shipping discreetly worldwide. Includes grow guides, personalized advice, and bundles, with strains for all levels and THC-free options like Northern Light Blue. Over 100 awards, featured in 420 Magazine and SeedFinder. Sold via Herbies, Oaseeds, and Toro Growshop, with active social media (e.g., 2025 X posts) and breeder collaborations. Emphasizes equality, efficiency, and transparency, offering free support and legal compliance.
Delicious Seeds, under Fernandez’s guidance, remains a flavor-focused leader, building a loyal following despite limited transparency, with potential for further growth as the industry evolves.