Advanced Hydroponics of Holland is a Dutch company that produces liquid fertilizers and nutritional supplements for plant cultivation. The company is known for its original Dutch Formula, a three-part nutrient system that has been used by growers since 1996. Its products are suitable for all types of growing media, including hydroponics, coco coir, and soil.
Main man
It was founded in 1993 by Jay Jackson, an experienced grower who aimed to create an alternative to traditional fertilizers unsuitable for the specific needs of cannabis and other crops. Jackson collaborated with the Plant Nutrition Research Center in Aalsmeer, Netherlands, where biochemists developed a formula that, after testing, showed excellent results. The company started with retail sales but quickly shifted to wholesale distribution due to demand at trade shows, such as one in Germany in 1996.
Jay Jackson is the founder and executive director of the Dutch company Advanced Hydroponics of Holland (AHoH). Information about his personal biography is quite limited, as Jackson leads a relatively private life, and public data mostly pertains to his professional activities. There are no details about his education or early years—he is primarily known as an experienced grower with deep knowledge in plant nutrition. His business approach is rooted in personal cultivation experience, emphasizing simplicity, efficiency, and affordability of products.
Biography
Jackson is a passionate grower with decades of experience, beginning his career in the late 1980s to early 1990s. At that time, like many other cultivators, he faced challenges with traditional fertilizers designed for common plants. These products required complex combinations, did not guarantee stable yields, and failed to account for cannabis’s unique nutrient needs. This motivated Jackson to seek an alternative. He collaborated with the Plant Nutrition Research Center in Aalsmeer, Netherlands, where biochemists developed a new formula. Jackson personally tested it alongside other growers, and the results exceeded expectations—yields became more stable and of higher quality.
Little personal information is available about Jackson: he is American by origin, but the company is based in the Netherlands, in Best, North Brabant. In interviews and articles, he emphasizes that his product vision stems from his own experience as a grower, not from marketing gimmicks. Jackson is known in the industry as a «father» or mentor to many, including renowned breeders like Scott Blakey (Shantibaba) from Mr. Nice Seeds, who has used AHoH products since the 1990s. He actively participated in industry trade shows, such as Cannafest in Prague, Cultiva in Austria, and Cannatrade in Switzerland, where he represented the company and engaged with the community.
In recent years, Jackson has stepped back from operational management and now splits his time living between Portugal, America, and the Netherlands, though his contribution to the company remains pivotal.
Commerce
Jackson’s commercial path began with a personal challenge as a grower and led to the creation of a successful business:
1993: Founding the Company. After successful tests of the new formula, Jackson founded AHoH to sell fertilizers at retail. The goal was to offer a product combining ease of use, high efficiency, and competitive pricing. The flagship product—Dutch Formula (Grow, Bloom, Micro)—allows flexible nutrient adjustment across growth stages.
1996: Breakthrough. At a major trade show in Germany, demand for the products exceeded expectations, shifting the business from retail to wholesale distribution. This marked the beginning of global expansion: today, AHoH operates through over 60 distributors in more than 22 countries (Europe, Russia, Japan, the UK, and others).
Expansion of the Product Line. In the 2000s, an organic series called Natural Power (Root Stimulator, Enzymes, Excellerator, Final) was added, focusing on natural additives. Jackson stresses that the company’s success lies in its focus on proven recipes, avoiding «magic boosters» or promises of doubling yields. Instead, the products help plants reach their maximum potential.
Modern Stage. The company has weathered competition (many rivals have closed), investing in new warehouses and its headquarters. Jackson envisions the future in stable quality and grower support. AHoH remains small (2–10 employees) but stable, prioritizing quality over aggressive marketing. No public data on revenue exists, but its global presence suggests a successful business in the growing hydroponics market (estimated globally at $5–12 billion).
Jackson is an example of a self-made entrepreneur in a niche industry, where his grower experience became the foundation of his success.
Where It Sells
Based in the Netherlands (previously in Uithoorn, now in Best, North Brabant), the company operates through a network of over 60 distributors in more than 22 countries. Key regions include Europe, as well as Russia, Japan, the UK, and others. Products are available in specialized grow shops, online stores (e.g., Growmart.EU, Bushplanet, Hyjo, Eden Horticulture), and platforms like eBay. Direct sales to the USA are avoided due to regulations, but distribution occurs globally through partners. Recently, the company invested in new warehouses to support growth.
AHoH is a small private company (2–10 employees), so public financial reports are unavailable. There are no precise figures for revenue or turnover, but its long-standing presence on the market (over 31 years), global distribution, and investments in expansion suggest a stable business.The company focuses on quality rather than aggressive marketing and has survived in a competitive environment where many competitors have closed.
Dutch Formula
The Dutch Formula is the company’s core product line, providing complete plant nutrition for every stage of growth. The three-part system includes:
Natural Power
This line is a range of 100% natural and organic additives and supplements designed to improve plant health and yield. Products include:
- Natural Power Root Stimulator: Helps young plants develop a strong root system.
- Natural Power Growth/Bloom Excellarator: Designed to boost overall growth and flowering.
- Natural Power Enzymes+: An enzyme mixture that helps to activate beneficial microorganisms, break down dead root material, and increase plant vitality.
- Natural Power Final Solution: Used at the end of the flowering cycle, this powerful bloom booster helps drive the plant to maturity.
Other products
In addition to its main product lines, Advanced Hydroponics of Holland offers several other products to help optimize your garden:
- Advanced Amino: A biostimulant with absorbable amino acids that boost energy, vitality, and resilience in plants.
- Advanced PK: A high-quality fertilizer with a balanced phosphorus and potassium ratio, ideal for the flowering and fruiting stages.
- Advanced Calmag: A supplement for calcium and magnesium.
- Advanced Silica: A silica supplement to strengthen cell walls and increase resistance to pests and diseases.
- Starters Kit: A box with all the necessary nutrients for optimal growth and flowering for 2 to 3 plants, containing Dutch Formula Grow, Bloom, Micro, and the Natural Power line.